Our Team
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Ee Rong Chong, Managing Partner
Ee Rong attributes her own success to the joy she finds in helping others succeed. Realising how many companies lack time, resources and (to some extent) specialist knowledge, Ee Rong started her own practice to provide analysis, answers and actionable direction to those who are pursuing a dream.
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Dani Comar, Creative Partner
Dani brings global agency experience blending behavioural science, traditional storytelling and technology to create unique brand experiences.
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Woon Chong, Client Partner
Woon's career spans financial services, gaming and retail, with roles in investor relations, business development and marketing. Bitten by the entrepreneur bug, he co-founded a gaming-fuelled collectibles venture. This experience now shapes his eye for customer experience, project management and client delivery.
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Regina Ho, Client Partner
Regina's career spans global agencies leading integrated accounts and award-winning projects across digital and print. Driven by a belief in honest, hard work, she specialises in end-to-end design execution and project management. bridging strategic vision with seamless delivery for every client.
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Serene Seng, Executive Coach
Serene is a certified coach and organisational transformation expert who helps business leaders evolve their companies through culture change, talent management and workflow optimisation. She's driven by helping clients discover their strengths and grow into more inspiring leaders.
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Diana Leng, Operating Partner
Diana has a passion for tackling complex organizational challenges, combining expertise in corporate finance, M&A, stakeholder management and talent development. Her experience spans traditional and renewable energy, healthcare and education.
“Have a vision. It is the ability to see the invisible. If you can see the invisible, you can achieve the impossible.”
—Shiv Khera | Author and Activist