Our Team
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Ee Rong Chong, Managing Partner
Ee Rong attributes her own success to the joy she finds in helping others succeed. Realising how many companies lack time, resources and (to some extent) specialist knowledge, Ee Rong started her own practice to provide analysis, answers and actionable direction to those who are pursuing a dream.
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Dani Comar, Creative Partner
Dani brings global agency experience blending behavioural science, traditional storytelling and technology to create unique brand experiences.
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Woon Chong, Client Partner
Woon spent the first decade of his career in financial services, gaming and retail, immersed in investor relations, business development, and marketing roles. Bitten by the entrepreneur bug, he co-founded a collectibles venture fuelled by his passion for gaming. His expertise covers customer experience, project management, marketing and client delivery.
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Diana Leng, Partner
Diana has a passion for tackling complex organizational challenges. She combines expertise in corporate finance, M&A, stakeholder management, and talent development across various industries. She bring tremendous experience across multiple sectors including traditional and renewable energy, Healthcare and Education.
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Serene Seng, Executive Coach
Serene is a professional certified coach and an organisational transformation expert. She helps business leaders evolve their companies and teams through culture change, talent management, workflow optimisation and company structure. She is dedicated to helping clients thrive by discovering and harnessing their strengths, reframing mindsets and developing leadership ability to motivate and inspire.
“Have a vision. It is the ability to see the invisible. If you can see the invisible, you can achieve the impossible.”
—Shiv Khera | Author and Activist